Brand Exercise

Brand Exercise

[Download the PDF Version]

 

Brand Target

What does the business or product accomplish? How does it work? Why is it important?

 

 

“Mirror of Desire”

Define 1-3 customers’ demographics. How do they see themselves with your product?

 

Values

Starting with the most important, what are the business’s core values?

 

Spectrum

Express the characteristics of the business by plotting a point along these spectra.